Osun O-Beef Project
The Osun O-Beef project is a 78.4-hectare, 10,000 capacity Cattle ranch initiated by the Governor of the State of Osun, Ogbeni Rauf Aregbesola. Located at Oloba Farm Settlement in Iwo, it is aimed at boosting agriculture, mass food production and processing as well as meeting the beef demand of the State and in fact, the entire South-West of Nigeria when fully operational.
Unotech Media was involved from inception in crafting a brand identity that can appeal to an international audience, as well as reach out to various demographics of the local community. Subsequently, various campaigns and activations were implemented from promotion, to a final launch.