PPC Google Ads Management experts in Lagos.

We can help increase sales, decrease the cost of Google Ad campaigns and optimize ad conversion, by targeting people most likely to buy your products or services.

Google Ad campaign for Nigerian client, MyMusi Africa

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Google Ads Management

Google Ads – Google Ads are PPC i.e Pay Per Click Adverts. In this model, you only pay when users click on your ad. Google Ads are shown above google search results as well as on other third party websites.

Why Google Ads? – Well, a lot of people are searching for products and services every day on google and hoping to see people that can meet their needs. These people have buying intent and are most oftern ready to buy. This offers great opportunity to advertise your offerings to the right people at the right time.

How Google Ads work

With Google Ads, we define a set of search phrases that people might be typing when they need your products or services e.g “Dentists in Ikoyi”. These search phrases are then used as the criteria to display your ads. Other targeting options can also be set such as the user’s location or their interets.

Once a google search user has meet all the criteria set, your ad is shown to them above the google search results. The thinking of this is that you might not rank high for many of the phrases people are searching for and as such, your key customers might be lost to competition. But with Google Ads, you get found immediately even if your site does not show up for organic results i.e the unpaid search results.

Your ads can also show up on third party websites that have content related to what you offer. So for example, a news article about law might display ads for lawyers.

 

An expert working on google ad campaign

Our Google PPC Ad Solutions for Nigeria

Keyword Research

We start by finding out what people are searching for the most in your field

Ad Copy Writing

We create punchy ad copy that will attract the right kind of people

Ad Creative Design

Our creative team comes up with creative s that provoke action

Precision Targeting

We help you target the people  most likely to buy, to maximize cost

Conversion Tracking

We monitor the keywords and target groups that convert the most

Analytics

We show you all the data so that you can also make informed decisions

Ready to take full advantage of Google Search Ads?

Google Search Ads allow you to be found immediately on the google search engine when people are looking for products or services you offer. Let’s help you get found whilst optimizing your budget and increasing conversion. Talk to us today.