Unotech Media Group, a 360degree brand communications agency in Lagos Nigeria

PROJECT

UI/UX Design / Product Development / Platform Build

Exinversa

CATEGORY

Project Overview

At Unotech Media Group, our team led the end-to-end build of the Exinversa platform, including the UI/UX design and overall product experience. Exinversa is a fintech solution that enables SMEs to access loans by discounting unpaid invoices, improving their cash flow while waiting for customer payments.

From product thinking and user research to interface design and experience strategy, we helped shape the platform from the ground up into a simple, intuitive, and trustworthy financial tool for businesses.

Problem Statement
Small and medium-sized businesses frequently encounter cash flow issues due to delayed payments from their customers. On average, it takes about 45 days to receive payment on invoices. Many business owners resort to traditional financing options, which are often cumbersome and time-consuming.

Solution

The Exinversa app aims to address this issue by providing a quick and user-friendly platform for businesses to access funds through invoice discounting. My design process focused on simplifying the invoice discounting process and creating an intuitive user experience.

User Research Summary

User
Interviews

We conducted interviews with 8 small business owners to fully grasp their cashflow related pain points.

Quantitaive
Surveys

We Sent out surveys to 50 potential users to gather quantitative data on their preferences and needs.

Competitive
Audit

We analyzed existing invoice discounting and loan apps to identify strengths and weaknesses.

Research Takeaways

Using affinity mapping we synthesized research findings, identifying common themes and pain points. This process helped in prioritizing features that would address specific needs of users and improve overall user experience. Key findings were:

INSIGHT 1

80% of respondents indeed experience cash flow issues due to delayed payments.

INSIGHT 2

The process for submitting invoices and obtaining short term invoice financing is not very straightforward.

INSIGHT 3

There are no clear terms, conditions and processes for obtaining these loans

Persona

Based on our research takeaways, we created personas that captured the essence of our users and their characteristics.

"How might we help small businesses intuitively and efficiently access loans against their invoices in a simple and user friendly way?"

User Journey Map

Hand Drawn Wireframes

Low Fidelity Wireframes

User Flow

Design System

Iterative Design

There was a good amount of iteration in the design process from the initial digital wireframes to the High Fidelity Designs. I tried to prioritize clarity and simplicity whilst avoiding visual clutter. The initial company onboarding had 4 steps which was cut down to 3 steps.

Usability Testing

We carried out a number of in-person moderated usability tests with the target audience. We observed general navigation, file upload, invoice selection and discount calculation clarity. Some insights were gathered to further simplify some actions but overall, it was encouraging to see users easily grasping the visual hierarchy and general flow.