Political Marketing: How to win an election campaign

Many political parties and candidates are doing election marketing for political campaigns the wrong way! In this video, I share some important tips on how political parties can promote themselves using marketing, branding and advertising strategies that will stand them out of the crowd in the political landscape for the election campaigns. Candidates and political parties can get more value for money spent in their political campaigns using these strategies and therefore, reach more people with clearer messaging and branding.

Dolapo Taiwo is a passionate entrepreneur playing along the intersection of marketing and technology. He is senior partner at the Unotech Media Group, a brand communications and technology company. He has consulted for many governorship campaigns and a presidential campaign in his home country; and through Unotech, many wins have been recorded over the past 10 years.

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