If your website is designed for the Nigerian market, there are some mistakes that would normally be taken for granted elsewhere, but you want to avoid. The top 5 mistakes to avoid are below.
5 seconds is the time it takes a visitor to leave your site if not fully loaded. To avoid a slow website, make sure your images are well compressed and avoid jpg graphics where you can use html.
Surprisingly, a lot of sites are not mobile friendly. This is particularly dangerous in Nigeria as 80% of all internet traffic in Nigeria comes from mobile phones. You could be losing 80% of your potential visitors.
Many sites in Nigeria are built from free templates and plugins. However these third party templates come with a lot of redundant bloatware that really slow a website down and opens it up to hack attacks.
At the moment, Opera Mini browser has a huge base in Nigeria’s mass market demographic, because of its data savings. If you do not test your site on opera mini, you are jeopardising 60% of your audience.
For more tips on website design for Nigeria or if need help growing your business using the web and digital marketing, talk to us at Unotech Media. Dolapo is senior partner at the Unotech Media Group, an integrated marketing communications group playing in the intersection of marketing, data and digital technology.
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If need help growing your business using the web and digital marketing, talk to us at Unotech Media.